David Farrán de Mora: The NY ISSUE

Spain Fresh and Agatha Ruiz de la Prada bring Spanish art to Manhattan, featuring David Farrán de Mora at Agatha’s flagship in TriBeca.

David Farrán de Mora’s project mixes fashion, photo and video art. The NY Issue is a project that merges elements from American and Spanish pop culture, fashion and cuisine, through different fields like video art and photography. Farrán de Mora plays with overground and bizarre pop icons and will present and interactive show based on different icons related to the American and the Spanish culture, reinterpreting them and glorifying the concept of low culture.

The artist will present limited-edition signed T-shirts, inspired in his recent work on the world of food and infragastronomy (demodé cuisine, fast food corporations, molecular cooking, etc).

Additionally, Farrán de Mora will present a series of photographs combining concepts from Spanish and American culture and two video art pieces: Ronald Video Set –a tribute to McDonald’s memorabilia over several decades– and Comistrajos video set, another frivolous video in which art is mixed with the concept of haute cuisine exalting the freakiest side of cuisine with images of industrially processed food, animal’s viscera, offal, mummified food resins and food fetish. An event in which Farrán de Mora shows that the overground, normcore and mainstream are the new punk.

About Spain Fresh

Spain Fresh is a platform for the promotion of the culture and talent related to Spain abroad. It also enhances the creation of links among our artists, institutions and international circuits. Spain Fresh acts as a promotion agency, offering arts management services with high quality standards through multidisciplinary events, cultural programs and pop-ups, including a wide range of fields like music, fine arts, or film. The main motivation are the collaborative projects that break boundaries and prejudges with the goal of reaching a new wider public.

About Agatha Ruiz de la Prada

Agatha Ruiz de la Prada has worked as fashion designer since 1981. Within the past 30 years of her brand’s naissance, her collections have been shown internationally in the fashion capitals of Paris, Milan, Berlin, Madrid and Barcelona.

Agatha’s designs have become an authentic médium of artistic expression, and her creations have been displayed in reputable galleries and museums throughout Europe and the United States.

Since 1986, the company has spearheaded over 100 fashion accessory licences that include home decor, perfumes, stationary and books. The product range is distributed alongside the ready to wear collection within Agatha’s flagship stores in in Madrid, Paris, Milan and New York. Agatha Ruiz de la Prada opened her first New York atelier twelve years ago, and the Tribeca boutique was designed by Karim Rashid. In 2011 the Agatha Ruiz de la Prada Foundation was established to commemorate her endeavoring in fashion and the creative arts, while highlighting the preeminence of her burgeoning legacy.