Designer Nacho Carbonell will be at the opening of Bravos in San Francisco and assisting a Conversation organized in collaboration with SF MOMA A + D FORUM.

BRAVOS is an innovative exhibition that portrays an overview of the new Spanish design scene. It comprises the works of twenty-one of the most talented and successful young Spanish designers, and represents the best product design work of the Spanish Design Boom.

Curator Juli Capell, Spanish design expert and architect, has carefully researched and selected the key designers participating. After an important design history with figures such as Gaudí, Dalí, and 20th century masters as important as Ricard, Milá, Tusquets, Mariscal, Juli Capella now gathers the best and latest talents to emerge in the field of product design in the 21st century.

Previously shown at Dwell on Design in Los Angeles and the American University Museum, Katzen Arts Center in Washington, BRAVOS will be on exhibition this January at Fort Mason before travelling to San Juan, Europe and Asia.

Featuring internationally renowned Jaime Hayon and Patricia Urquiola, experimental and cutting edge designers Nacho Carbonell and Curro Carlet, and well-established designers Martín Azua, Martí Guixé and Antoni Arola, amongst others.

The exhibition is dedicated to the people and not the objects for one obvious reason: design used to be an anonymous discipline in which the most vital element was the final product: today, the constant attention of the media has made the creator the centre of attention.

— Juli Capella

Product design attributes designers when aesthetics takes over functionality. Chairs, lamps and other home ware in the exhibition correspond to these more creative aspects without tumbling over their use value. Large scaled portraits of each designer, captured by the tendentious lens of the photographer Rafael Vargas, depict the conceptual source of the final product.

Conversation with Nacho Carbonell, in cooperation with SFMOMA A + D Forum: Thursday, January 5, 2012, 6-7:30 pm at the South Side Theater, Fort Mason Center, Landmark Building D. Free entry.

Gallery Reception: Thursday, January 5, 2012, 7:30-10 pm at the Fleet Room, Fort Mason Center, Landmark Building D. Presented by Nacho Carbonell, 8 p.m. Doors open at 7:30 p.m.

Exhibition On View: January 5-17, 2012, Gallery Hours: Tue - Sun 10am - 6pm at the Fort Mason Center, Marina Blvd. at Laguna St., Landmark Building D (Fleet Room). Free entry.

The exhibition is presented by The Consulate General of Spain in San Francisco in conjunction with The Spanish Agency for International Cooperation (AECID), and the Embassy of Spain in Washington, D.C. as part of the Cultural Program SPAIN arts & culture 2012.

The opening reception is sponsored by Freixenet Cava and Personality Hotels. Special thanks for their help and support to SFMOMA A + D FORUM, California Collage of the Arts, SF Design Center, IDSA-SF, AIA, AIGA, Academy of Arts, California – Spain Chamber of Commerce and San Francisco – Barcelona Sister City Committee.

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